It seems like today everyone has a strong podcast and for good reason. According to a recent study done by Edison research 24% of Americans have listened to a podcast within the last month. Which is why so many people turn to podcast platforms as an ideal source of content creation.
However, if you’re new to podcasting you may be feeling confused as to which podcast platforms are the right choice for you.
Read on to learn more about the various podcast platform options and important tips on getting started with your podcast.
Reasons to Start a Podcast
There are a number of reasons to start a podcast, but most importantly is the simplicity it provides when creating content for your business.
Podcasts allow you to produce long-form content without boring your audience or having to write a book of content and uploading it to a blog.
It’s important to remember that the average person’s attention span is now a mere eight seconds (the future of eight-second movies is bright). Which means it’s important to create content that can hold your audience’s attention for long periods of time.
In addition to the fact that this is a more entertaining form of content, you’ll also find that it’s easier to build a personal connection with your audience through a podcast. You’re no longer a voiceless brand, you’re now an individual.
It also creates a habit of returning to review your content on a timely basis. People are much more likely to return to hear the next podcast in an episode than they are to read the next blog in a series.
What to know before creating your podcast. While podcasts may be fairly simplistic and straightforward to create, there are some important things to keep in mind before creating your podcast.
Most importantly you want to identify your niche market and know exactly what you plan on discussing. This information will give you clarity on what type of guest you will be featuring on your show.
You’ll also want to look into the proper equipment and recording software to make the process easy. Remember, people want to hear a quality recording when they tune into podcast this is one area worth investing. We here at The Podcast of No Return began by using a pro studio for recording before setting up our own mini-studio.
Fortunately, you don’t have to be a sound expert to create clear and quality mixes for your podcast. You can easily find royalty-free jingles on websites like Audio Jungle that can be used to create your podcast intro. You also use software like Audacity which makes it easy to edit and create music within your podcast.
Finally, you’ll want to look into the various hosting and streaming options available for podcasts. While digging deeper into the various podcast platforms you’ll find that Libsyn, Blubrry, Podbean, and Pod.ad are all valuable options for hosting your podcast.
Choosing From the Best Podcast Platforms
Like mostly everything in marketing, you’ll find that various podcast platforms come with their own shares of pros and cons.
It is recommended that you review each option before committing to a specific platform. If you can address the goals and needs for your podcast early on you’ll find that it’s much easier to find the right podcast platform for you.
Libsyn is one podcast hosting site that has become incredibly popular within the podcasting community. We currently use it here at The Podcast of No Return but are constantly evaluating all options.
This platform covers everything from publishing tools to media hosting and delivery at a fair price.
In fact, packages start as low as five dollars per month, making a great option for those who are just starting and don’t want to invest too much money early on. You can automate publishing your podcast to the various destinations: iTunes, Spotify, Stitcher, etc.
Blubrry is not only a valuable podcast platform but it’s also considered to be the largest podcast directory in the world.
This is an ideal way to get your show in front of podcast fanatics and to target your niche easily and effectively.
The hosting platform integrates beautifully with WordPress and also provides an overage on your monthly storage. You can easily replace your archive for free and even get valuable data and analytics to let you know how your podcast is performing.
Podbean is the perfect location for combining your marketing efforts and your podcast in one. Podbean provides podcasters with a number of opportunities to be matched with brands in advertising making it easier than ever to monetize your podcasts.
Podbean also offers three podcast hosting making it an easy one-stop option. This is a great option if you’re looking to roll all of your services into one without having to pay for additional fees.
Pod.ad is another hosting platform that seamlessly combines advertising and podcasting efforts into one. Also known as Podetize, the site focuses on brand casting so that you can reach a larger audience and note.
The site is catered more to those who upheld the podcasts for a longer period of time, however, there is still a place for dedicated newbies.
You’ll find that the hosting platform also syndicates podcast iTunes, stitcher, Google play, Tuning, iHeartRadio, and Spotify.
Your Number One Source for Podcast News and Tips
Finding the right podcast platforms is just part of the journey in creating your own successful podcast. While there’s a hefty learning curve that comes with creating a podcast, you’ll find that the more you know the better your rate of success will be.
If you’re looking for more information on creating a successful podcast or becoming a professional podcaster, reach out to us today with your questions. We are happy to be of assistance.